Every person or business has probably had that “Aha!” moment when they see their tweet show up in a Google Alert. Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets, your tweets may not appear on Google but are still being indexed by all of the other search engines. Every time you tweet, there is a chance that your message will be retweeted or even linked to, but a majority of the time your tweet becomes a fleeting piece of data that is lost in time and buried together with the billion other tweets that exist.
Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis. Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits?
Yes, there is. And it’s a service that you might not have heard of but should be signing up for if you’re excited about the prospect.It’s called Twylah.
Don’t be confused when you see their home page, as their current marketing pitch is that Twylah allows you to create a custom branded page for your tweets. There is no doubt that this can be done. But after kicking the tires of Twylah for several weeks and getting to know their founders Eric Kim and Kelly Kim, who graciously agreed to be interviewed as part of this blog post, I can tell you that Twylah is about much more than just that. And it can be an absolute game-changer in terms of harnessing the potential SEO value of your everyday tweets.
Let’s first start with the question: What is Twylah?
The founders of the company put it this way:
Twylah helps you significantly leverage your Twitter efforts. Currently, individuals and brands are spending a lot of time on Twitter, and not necessarily seeing direct returns on their investment. Twylah is a tool that captures the value of your Twitter efforts and allows you to realize true returns. We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.”
