Learn about the Google Panda and Penguin algos!

Google Penguin 4 will be a major change: Are you ready?

Matt Cutts has announced that the next version of the algorithm Penguin (v4) is updating Google SEO the most discussed of the year ... Better to upgrade while there is still time!

In 2011, Google Panda, attacked the quality of sites: from the on-site optimization SEO has changed, sometimes with profound impacts on SEO techniques.

In 2012, Google Penguin attacked the SEO techniques: since some techniques often used are penalized by Google (this applies especially backlinks).

How to get out of penalties or build a good SEO in 2013?

To learn how to adapt to these changes the last 2 years, come to our training. Since we do this training (2006), our boards meet 100% of the Google instructions. Our method provides a good SEO Google today but for a long time! You probably also?

If you want to know if our courses are tailored to your needs, contact our trainers Oliver Duff and Fabien Facériès by filling this contact form (mention your URL and phone).

In our training courses in SEO, we explain how Penguin site and how to get out of a penalty Penguin. Our SEO 3 modules address the now famous penguin Google:

In Module A1: on-page criteria Penguin (over-engine optimization)

In the module A2: over-optimization editorial

In Module B: off-page criteria (over-optimization of backlinks).

For more information on the algorithm Penguin, read my tips to avoid this penalty .

All information (detailed educational programs, prices, venues, registration) are on http://formation.ranking-metrics.fr/

You're a little lost in SEO? Come find answers

During the training, trainers and Oliver Duff Fabien Faceries answer all your questions and take your sites as an example. Register to enjoy and come with our experts dissect how you can correct and optimize your SEO.

You can also ask specific questions in advance in order to have a personal response on the day of training. If you ask and your site is selected, it can be used for training examples for illustration.

Web Marketing Guru, Bruce Clay to hold SEO Training Course in India from 5 Feb to 7 Feb 2013

New Delhi: Bruce Clay, global SEO Guru and founder of Bruce Clay, Inc. will be on his third visit to India next month to conduct an exclusive 3 day SEO Training program.The 3 day SEO Training course shows online businesses how to achieve higher search rankings, boost CTR and increase traffic/sales.

Bruce Clay is the official SEO Training partner for leading industry conferences such as SMX and SES in USA. Additionally Bruce Clay is the recommended training provider of SEMPO (Search Engine Marketing Professional Organization).

Google is constantly updating its algorithm & some of the major updates in the past year include Google Panda, Google Penguin, Exact Match Domain (EMD) and many more. The main objective of all these algorithm updates is to ensure display of higher quality websites at the top of Google’s search results. Google’s constant updates require digital marketers to be continually updated with the latest industry trends and best practices.

This program is effectively designed for Online Marketers, Entrepreneurs, Webmasters, IT Managers and In-House SEO Analysts. Bruce Clay has delivered SEO Training for over 11 years with courses now held in USA, Europe, Australia, Asia, South America & Africa. The training is based on over 17 years of search engine research and successful search engine optimization for clients. The new 2013 SEO Training program covers:
SEO fundamentals and key concepts
Increasing click through rate and engagement
Siloing – Site structure and key concepts
What is PageRank and how to increase link popularity
Linking Strategies – How to develop links worth having
Page Analysis -How to analyze and edit your own content
Personalized and behavioural search
Measuring success and other key SEO KPI’s
SEO Best Practices

This International training is highly rated and past attendees have raved about the program:
B.K. Birla, CTO, Four Interactive Pvt Ltd says “I would recommend this to anyone who is venturing into online business. A strong focus on ethics and whitehat techniques was one of the key highlights of the course.”
Umang Kumar, CEO, Gaadi.com says “Bruce Clay as an instructor was simply fabulous in the way he simplifies complicated concepts and breaks it down to step by step easily consumable chunks. A must recommend course for any web master, product manager seriously evaluating an online business.”

Twitter SEO?

Every person or business has probably had that “Aha!” moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets, your tweets may not appear on Google but are still being indexed by all of the other search engines.  Every time you tweet, there is a chance that your message will be retweeted or even linked to, but a majority of the time your tweet becomes a fleeting piece of data that is lost in time and buried together with the billion other tweets that exist.

Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis.  Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits?

Yes, there is.  And it’s a service that you might not have heard of but should be signing up for if you’re excited about the prospect.It’s called Twylah.

Don’t be confused when you see their home page, as their current marketing pitch is that Twylah allows you to create a custom branded page for your tweets.  There is no doubt that this can be done.  But after kicking the tires of Twylah for several weeks and getting to know their founders Eric Kim and Kelly Kim, who graciously agreed to be interviewed as part of this blog post, I can tell you that Twylah is about much more than just that. And it can be an absolute game-changer in terms of harnessing the potential SEO value of your everyday tweets.

Let’s first start with the question: What is Twylah?

The founders of the company put it this way:

Twylah helps you significantly leverage your Twitter efforts.  Currently, individuals and brands are spending a lot of time on Twitter, and not necessarily seeing direct returns on their investment.  Twylah is a tool that captures the value of your Twitter efforts and allows you to realize true returns.  We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.”

SEO and Internet Marketing for Industrial Services and Products

SEO and Internet Marketing for Industrial Services and Products

Business to Business sales can be a difficult task as many firms use purchasing agents or internal purchasing offices to handle buying of goods and services. Sales people in specialized industries rely on relationships built over many years to be successful in some of these industries. But do purchasing officers use the internet to search for goods and services? The answer is that perhaps they do, but they need a reason to deviate from past behaviors and reliance upon established relationships to look to the internet and search engines for product and service information.

Understanding the reason a purchasing agent might look on the internet for information is then the key to success in marketing to purchasing officers. What information needs to purchasing officers have? Typically, updates to pricing information and product and service enhancements are among the types of questions purchasers ask. Positioning a web page to provide these answers can then the proverbial ‘foot in the door’ for companies seeking to make inroads to customers where they may not have established sales relationships.

The internet and the search engines are primarily research tools. Information about products and services can be found quickly, so purchasers in a hurry use the search engines to identify pages that provide answers to their questions. Development of effective web pages that can help market business-to-business goods and services, even to businesses that use purchasing offices and procedures requires some planning. There are three main elements to a web page  to compete online for this type of traffic.

For more information visit at:https://www.facebook.com/SEORanks1

SEOservices

SEO services is leading search engine marketing Company providing quality Search Engine Optimization, Social media optimization, Google sponsor listing and various internet marketing Solutions for your online business . Our dedicated highly SEO Professionals team ensures Guaranteed Top 10 organic search engine ranking in Google, Yahoo and Bing for your best ROI.

Our SEO Professionals team performs marketing research, suggest the best Search engine marketing channel like SEO, Social Media optimization, Google sponsor listing (paid listing) and how make a SEO & Social media friendly website for your online business, then make a detail plan and implement it successfully.