Twitter SEO?

Every person or business has probably had that “Aha!” moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets, your tweets may not appear on Google but are still being indexed by all of the other search engines.  Every time you tweet, there is a chance that your message will be retweeted or even linked to, but a majority of the time your tweet becomes a fleeting piece of data that is lost in time and buried together with the billion other tweets that exist.

Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis.  Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits?

Yes, there is.  And it’s a service that you might not have heard of but should be signing up for if you’re excited about the prospect.It’s called Twylah.

Don’t be confused when you see their home page, as their current marketing pitch is that Twylah allows you to create a custom branded page for your tweets.  There is no doubt that this can be done.  But after kicking the tires of Twylah for several weeks and getting to know their founders Eric Kim and Kelly Kim, who graciously agreed to be interviewed as part of this blog post, I can tell you that Twylah is about much more than just that. And it can be an absolute game-changer in terms of harnessing the potential SEO value of your everyday tweets.

Let’s first start with the question: What is Twylah?

The founders of the company put it this way:

Twylah helps you significantly leverage your Twitter efforts.  Currently, individuals and brands are spending a lot of time on Twitter, and not necessarily seeing direct returns on their investment.  Twylah is a tool that captures the value of your Twitter efforts and allows you to realize true returns.  We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.”

SEO and Internet Marketing for Industrial Services and Products

SEO and Internet Marketing for Industrial Services and Products

Business to Business sales can be a difficult task as many firms use purchasing agents or internal purchasing offices to handle buying of goods and services. Sales people in specialized industries rely on relationships built over many years to be successful in some of these industries. But do purchasing officers use the internet to search for goods and services? The answer is that perhaps they do, but they need a reason to deviate from past behaviors and reliance upon established relationships to look to the internet and search engines for product and service information.

Understanding the reason a purchasing agent might look on the internet for information is then the key to success in marketing to purchasing officers. What information needs to purchasing officers have? Typically, updates to pricing information and product and service enhancements are among the types of questions purchasers ask. Positioning a web page to provide these answers can then the proverbial ‘foot in the door’ for companies seeking to make inroads to customers where they may not have established sales relationships.

The internet and the search engines are primarily research tools. Information about products and services can be found quickly, so purchasers in a hurry use the search engines to identify pages that provide answers to their questions. Development of effective web pages that can help market business-to-business goods and services, even to businesses that use purchasing offices and procedures requires some planning. There are three main elements to a web page  to compete online for this type of traffic.

For more information visit at:https://www.facebook.com/SEORanks1

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